![]() You can only just see the letters built into the abstract image, with the “G” in the black, and the “C” in the white space. The logo is intended to look similar to the console itself, while also showcasing the letters “G” and “C” within the design. The Gamecube was one of the most significant creations in the gaming landscape for many fans. It’s an excellent way of adding some extra life to the company’s image. However, when combined, these elements also form the image of a simplistic orchestra conductor. ![]() The London Symphony Orchestra’s logo is a beautiful and creative design, intended to look like a handwritten version of the glyphs “LSO”. However, closer inspection reveals the letters “V” and “A” are designed to look like an analog wave, while the “IO” section is intended to look like a “1” and a “0”, representing binary code. At first glance, its logo just looks like a simple design. Otherwise known as the Sony “Visual Audio Intelligent Organizer” company, Sony Vaio has made a splash worldwide with its technology. The six different colors in the peacock’s tail also represent the six divisions of the NBC. The company chose this design to reference the fact it was launching when color televisions were first being introduced. The white element in the middle of the colorful tear-drop shapes is supposed to remind us of a peacock. There are a couple of hidden meanings baked into the NBC logo. The “A” to “Z” connection also reminds us of the variety of products available on Amazon. The design of the arrow from “A” to “A” is designed to look like a smile, complete with the slight dimpling on the lower part of the “Z”. The world’s largest marketplace embeds a couple of hidden messages into its logo. When it comes to famous logos with hidden meanings, few options are more easily recognized than Amazon. This refers to the number of ice cream flavors the company originally offered. The pink segments of the letters “BR” look like the number “31”. However, there’s also a hidden meaning within the emblem. Probably one of the better-known ice cream companies in the world, Baskin Robbins’ has a fantastic, fun, and youthful logo. However, they’re also intended to represent the Golden Gate Bridge, pulling attention back to the location where Cisco first launched. The lines placed above the Cisco wordmark remind us of signal waves and electromagnets. CiscoĬommunication and networking leader Cisco offers another excellent example of hidden messages in logos. The design is perfect for giving beats a more human aesthetic. However, the design doesn’t just reference the name of the brand, it’s also intended to look like a person’s head, wearing a set of iconic headphones. ![]() The logo for Beats by Dre might look simple enough – placing a lowercase “B” in a white circle. The best logos with hidden meanings Beats ![]() Let’s take a closer look at some of the hidden designs in logos. The underlying purpose of this message, of course, is to create a deeper connection with the company’s target audience. The hidden message might say something about the company’s history, or provide an insight into the product’s origins, like with the Toblerone bear. Everything from the colors companies use in their logos, to the choice of shapes and typography, has a unique effect.Īdding hidden elements to the whitespace or positioning of certain elements in a logo can add an extra layer of meaning to the design. Though you may not always notice the message hidden in every logo you see straight away, you can rest assured it was carefully designed to achieve a specific goal. These designs are a brand’s opportunity to provide their customers with as much information as possible about the company, in a single, compact image. Today, we’re going to be looking more closely at some of the best logos with hidden meaning, and explain why they’re so effective at making a lasting impression on their audience. Something as simple as the use of white space in a logo can be enough to give a whole new layer of depth to the design. While not every company will use hidden designs in their brand marks to convey additional meaning, those who do offer a fantastic insight into the power of logo creation. The most famous logos with hidden meanings have intrigued people around the globe for years. The FedEx logo with its iconic arrow, the Toblerone logo with a hidden bear, and even the Baskin Robbins’ logo with its integrated “31” are all great examples. You’re probably already know about a handful of logos with hidden meanings. ![]()
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